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The Email Fiasco: What I Learned
If you weren't on my mailing list when the email fiasco occurred, let me give you a quick explanation. I changed from a local server to Yahoo.com. Yahoo doesn't offer a mailing list service like my old server did so I sent it out by hand. It was too time consuming so I searched for a mailing service that I could pay for each month. I found EsoSoft.com. Their instructions were a bit weak but I thought I pretty much knew how to do it. So I began by transferring my mailing list onto their system. I didn't realize that meant they would automatically send a welcome email to each person. That alone was probably confusing for everyone who had been on my mailing list for a while. Worse than that, they included a link to a news group. That means everyone on the list could communicate with each other. One man had recently signed up for my newsletter so he could learn more about women. His name is Jeff. Already knowing about news groups, he innocently sent an enthusiastic email to everyone introducing himself and explaining how he was looking forward to understanding women better. Well, that got the ball rolling because most women didn't know what was going on and didn't want the unsolicited email. Most of the early emails were pretty much: What's this all about? But every one of the emails went to each person on the list. As more and more women complained, more and more emails were received, until some of the emails reached a fever pitch. continued
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